CANADIAN FASHION: FASHION WEEK(S)

Digital Fashion Week Montreal to launch next year

The Canadian Press 07.27.2016 |

MONTREAL — A new fashion week is in the works for Montreal, and it will largely take place online.

Digital Fashion Week Montreal is set to launch in March 2017, with organizers “re-writing the fashion week business model.”

Runway shows will be streamed live to a global audience, but there will also be real-world networking events and other educational initiatives to support Canadian designers.

The showcase was founded by Melanie Trevett, a fashion and retail entrepreneur who recently moved to Montreal from the United Kingdom.

Her new festival comes three years after Montreal Fashion Week merged with the city’s Fashion + Design Festival in 2013.

It also follows the loss of Toronto Fashion Week, which announced earlier this month that it was folding.

“Canadian designers will be empowered with a fashion week that truly belongs to them, one that will take their careers into the future and from which the industry can grow internationally,” according to a release issued Wednesday.

The event has lined up sponsors including Maybelline New York, Redken 5th Avenue New York, and essie.

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