150 PLUS / PAGE 79 / 1941 CANADIAN LABELS

I look for a key moment, I look for highlights, landmarks, and turning points. I seek to say HUZZAH! and share my latest excitement with you. Here is one now!

France was under siege and European fashion was not available to North Americans, who had depended on it for what seems like, well, forever. Furthermore, the Canadian government had put barriers on the importation of US fashion. Here was our chance to stand up and learn that we could do it. Could we, would we, dare?

“Today, Canadiana means that forthright Collection of clothes for women, designed or adapted in Canada, for Canadians, mad in Canada and worn in Canada – PROUDLY. Proudly because it will be the creation of our own people, with their best minds behind the effort and quality in its production.”

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