23. 1887 Dress, McCord Museum

Nothing like red and white stripes to celebrate Canada150…

“This is the earliest known (1887) complete dress with a designer label. In the late 19th century, John James Milloy catered to an elite clientele specializing in “tailor-mades,” suit-like ensembles more practical than dresses for sports, travel, or occupations outside the home. Milloy followed a relatively new practice that became commonplace as clothing production industrialized. Higher-end makers labelled garments with their names, guaranteeing the quality, creative authorship and authenticity of their product.”*

J.J. Milloy
1887
Wool Twill
McCord Museum
Montreal, Canada
M2009.62.1.1-2
© McCord Museum