35. 1904 Canadian Magazine

AS I walked along Toronto’s fashionable Bloor Street, yesterday, it was obvious that the “Fall Fashion” season was back. This year, Fashion’s decree is a return to the late hippie period.

In todays post, I am looking at The Canadian Magazine, June 1904, where Fashion’s decree, for that season, was a return to the early Victorian era.

It seems that no matter what period of time we are in, we look back to go forward.





#With the revival of the full skirts and short-waisted gowns of the early Victorian period comes a revival also of the dainty lawn and muslin under sleeves which our mothers and grandmothers embroidered long ago for their adornment. They will doubtless masquerade to-day under a more pretentious name than plain under sleeve, since these be times when there is much in a name, and no self-respecting society reporter dreams of designating a skirt otherwise than a jupe, while a plain “dress-waist” is unknown in her vocabulary.

But whatever it may be called, the under sleeve is here, and into the trunk of the summer girl who is given to fine needlework will go a supply of sheer lawn and linen designed to be converted during dolce far ninety days into these dainty little articles.

Fashion decrees that they are to be decorated with the hand embroidery which our grandmothers did so exquisitely, and there is much ransacking by ambitious maidens of grandmother’s treasure-chest for old silver embroidery stilettos and yellowed linen sleeves which may by used a patterns for Fashion’s last fancy.”*

*Canadian magazine / The Canadian magazine
Ontario Publishing Company
June 1904

The Canadian Magazine: 1893 – 1937, covered a diverse range of topics and often included original contributions from some of Canada’s best creative minds, (i.e. poets Bliss Carman and E. Pauline Johnson; authors L.M. Montgomery and Nelly McClung; Group of Seven artist Arthur Lismer, A.Y. Jackson and J.E.H. MacDonald, and cartoonist J.W. Bengough). The magazine aimed at being Canada’s equivalent to “quality” American literary magazines such as The Atlantic and Scribner’s. Mostly words, few images!