Canadian-born Erdem Moralioğlu moved from Montreal to London to attend the Royal College of Art, where he received his master’s degree in 2003. Upon graduation, Erdem moved to New York and worked in the design studios of Diane Von Furstenberg before relocating to London to launch his namesake ready-to-wear label in 2005. His debut collection won him £100,000 in prize money from Fashion Fringe prize. Shortly after, Moralioğlu won the 2007 Swarovski British Fashion Council Enterprise Award.
Over time, the designer has developed a real signature for graceful, feminine designs that fuse serious craftsmanship with custom-designed prints. The level of handiwork that goes into Moralioğlu’s clothes is whispered to rival that of a respectable Paris couture house and his recently debuted Spring 2015 collection was no exception. For the jungle-inspired show, he used coloured palm fronds and arched-widow motifs as the base for beautiful, Victorian broderie anglaise dresses.
Importantly, Erdem’s work appeals to clients across multiple generations. The designer is something of a modern Oscar de la Renta, who has attracted a wide range of customers, dressing both mothers and daughters, young starlets and grande dames, and managing to be both fashionable and creative without being inaccessible. Today, Erdem is available in 160 stores in 40 countries, including Barneys New York, Harvey Nichols, Liberty and Selfridges, as well as online via his own e-commerce site.
Spring 2015 — which coincides with the brand’s 10th anniversary — is set to be a key season for Erdem, as the brand will open its first physical retail store on London’s South Audley Street, near Rick Owens’ London outpost and around the corner from Mount Street, where Balenciaga, Lanvin and Céline operate stores.
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