THE LITTLE HOUSE THAT COULD…
VANCOUVER, 1976 IF MY MEMORY SERVES ME RIGHT.
ON GRANVILLE, SOUTH OF GEORGIA, ON THE INSIDE AND OUTSIDE OF PACIFIC CENTER,
COOL CLOTHES, AT AN AFFORDABLE PRICE POINT, FINALLY!
WE HAD STEVE SAMSONS AMAZING TAILORING, WE HAD BEAU BRUMMEL FOR ONE OF A KIND 70S CHIC, AND WE HAD CLARK’S PLACE, FOR MASS PRODUCED BUT MODERN, BUT NONE OF THEM WERE REALLY AFFORDABLE FOR THE TWENTYSOMETHING FASHIONISTA..
WE WERE IMPRESSED THAT IT CAME FROM MONTREAL, WE KNEW THAT MEANT IT HAD THAT EDGE.
THE SALES STAFF WAS CAREFULLY ASSEMBLED FOR THEIR LOOK AS WELL AS THEIR ABILITY TO SELL.
TRACY PINCOTT AND BRAD GOUGH, TWO VERY HIP SCENESTERS, QUICKLY HOOKED UP WITH THEM TO DO LOCAL PR AND HAVE FASHION HAPPENINGS IN THEIR DOWNTOWN WAREHOUSE!
THE FASHION WAS RIGHT NOW, THE QUALITY, WELL IT HELD TOGETHER AS LONG AS WE NEEDED IT TO, AND WE WERE HAPPY TO BUY MORE.
IT WAS FAST FASHION BEFORE SUCH A THING HAD EVER BEEN HEARD OF,
AND IT WAS/IS CANADIAN.
AND IT IS STILL WITH US.
WHO KNEW IT HAD SUCH A HISTORY?!
ONE OF MY PERSONAL FAVOURITES…HIGH TECH WAS SO HAPPENING, EURO CHIC AND THE COWBOY WAS IT…FOR A NIGHT AT THE DISCO…
FROM THEIR WEBSITE:
LE CHÂTEAU is a Canadian specialty retailer and manufacturer of contemporary fashion apparel, accessories, and footwear at value pricing for style-conscious women and men of all ages.
Our brand’s strong financial success is a result of our time-tested business strategies that include the quick identification of and response to fashion trends through our design, product development and vertically integrated operations. Today the LE CHÂTEAU brand is sold exclusively through our 222 retail locations, of which 221 are located in Canada. In addition, we have 5 stores under license in the Middle East.
The company has more than 2500 employees and produces approximately 35% of its high-quality garments annually in its own production facilities in Canada.
Our mission is to translate the latest runway fashion and global trends into must-have looks that clearly coordinate into a continuous flow of new collections, quickly delivered to an ageless customer by our dynamic sales team.
Every day we strive to ensure that our customers receive expert knowledge, quality service and satisfaction.