Welcome to Rio 2016. The Canadian Athletes uniforms are ready. Dean and Dan Caten / DSquared, in conjunction with The Hudson’s Bay Company, are the CANADIAN DESIGNERS. The cut; “Athleisure”, on trend and very logical, as these really are dressed up athletes. The graphics; nothing shows up cleaner-on-camera than red, white and black. And yes the maple leaf, especially when its a large, graphic and camera friendly one! Cliché, to be sure, that is what it’s about; in a field of hundreds of athletes you want something you can recognise instantly, then click and instagram. No fuss, no muss, its Canadian, its clean and classic. BRAVO Dean and Dan, and ALL THE BEST to our Athletes.
Designed by Dan and Dean Caten, the Canadian duo behind Dsquared2, the Olympic uniform will be worn by 315 athletes during the opening and closing ceremonies of the Games, and is described as “an innovative mash-up of two diverse worlds: tailoring and sport.”
The 2016 “Team Canada Collection” features stylish and athletic shapes that are crafted around Canada’s most distinct motif, the maple leaf. Recalling the “striking simplicity of early Canadian Olympic uniforms,” the outfit’s main attraction is a tailored blazer designed with a windbreaker material.
On their website, Dsquared2, who also designed the uniforms for the 2010 Winter Olympic in Vancouver, writes that the jacket, “features a sartorial finish with flap pockets, gum covered snap buttons, ribbed cuffs and a bonded zip pocket on the chest.”
Sprinter Khamica Bingham and Field Hockey Player Matthew Sarmento
The full Rio 2016 Olympic kit includes leisurewear, jackets, pants and accessories.
“The collection captures the strength of Canada, unifying performance, patriotism and style to create a look that is iconic, modern, and most of all, passionately Canadian,” Team Canada noted in a press release after the Facebook Live reveal hosted by Jessi Cruickshank and Alexandre Despatie.
The official Team Canada replica wear, priced from $19.99 to $150 for men’s/women’s clothing and outwear, will be available at all Hudson’s Bay locations across Canada and online beginning May 4th.
The countdown to Rio is officially on!
To see more photos from the #TeamCanada Rio 2016 uniform unveiling, check out the slideshow @