website no
classification RTW /COSTUME
city of operation MONTREAL
established 1975 DECEASED 2011
available MONTREAL


SEPT 2011

Georges Lévesque was ‘the fashion soul’ of Montreal
Alan Hustak
Special to The Globe and Mail
Published Thursday, Sep. 01 2011, 10:53 PM EDT
Last updated Thursday, Sep. 06 2012, 10:45 AM EDT
Georges Lévesque was a cult designer in Canadian fashion circles noted for his buoyant, gypsy-chic creations and bold, bohemian sense of style. His upscale boutique, Scandale, is an institution on Montreal’s St. Lawrence Boulevard that has catered to French, American and Canadian celebrities such as Julia Roberts, Diane Dufresne, Pascale Bussiéres, Céline Dion, Julie le Breton and Carole Laure.
Lévesque was at work at his computer designing costumes for the large-scale equestrian show, Cavilia, on Aug. 23, when he died of an apparent heart attack.
“He was a magician. Whatever he touched was transformed into something beautiful. His mix of fabrics and colour was truly amazing,” said his business associate and former life companion, Marie-Josée Gagnon. “He hadn’t been ill at all. He was under some stress as we all are when we are in throes of creation, but his death came as a total shock.
“He had inherent good taste, a great appreciation of beauty. I’ve never seen a natural talent like his. He was a life force, a fountain of creativity.”
George Lévesque, the son of a garage mechanic, was born in Quebec City on Sept. 25, 1951, but the family moved to Montreal in the early 1960s and he and his three siblings grew up in Pointe Aux Trembles, a blue-collar neighbourhood at the Eastern tip of the island.
As a teenager, Lévesque started acting with a professional children’s theatre troupe. Unhappy with the costumes he was given to wear, he insisted he could do better. To prove the point his first creation was stitched together from his mother’s curtains.
He was a natural entertainer, a chansonnier and a dancer who made his debut with the contemporary troupe, Arabesque.
He and his creative partner, Michele Hamel, with whom he was working when he died, opened his first clothing store, Pur Hazard, in 1975. He had his first show two years later.
Like most artists, he was a creative talent, but not much of a businessman. Four years after he opened Scandale in 1981, he and Gagnon joined forces and under her direction and it became a success.
Actress Carole Laure, a long-time friend, was one of the first celebrities to champion his line of clothing. “He was an original, a great creator and a beautiful human being who was always there for his friends. All the artists would flock to his store. We worked together, and he dressed me in shows and in films. I was the envy of Paris whenever I was away and wore his dresses there.”
One needed a degree of confidence to wear his colourful, free-flowing garments. Couturière Joy Alleyne, who brought Lévesque’s designs to life and sewed for 35 years for him, said his signature twist dresses were an expression of movement. “He’d drape cloth on a dummy, spin the dummy to see how the fabric would look as it billowed, and then come up with a design,” she said. “I had to get into his head and transform his ideas into a dress. He believed clothes should fit well on a woman, and shouldn’t be used as a disguise.”
Lévesque also continued to design critically acclaimed costumes for the theatre. He worked on productions of Don Juan, Scheherazade and designed outfits for Danse Cité.
About three dozen of his dresses, which represented 30 years of his work, lined a catwalk at the funeral home, and a carpet of rose petals filled the salon where friends gathered on Aug. 31 for a memorial service. Many spoke of Lévesque as being a “quietly seductive, but caring hedonist,” and as a generous soul who wanted to make sure others enjoyed life’s pleasures as much as he did.
“He was the coolest guy, he was the definition of cool for his talent, his warmth and his generosity,” said stylist Dominique Vien. “He was inspired by dance, by theatre, by all aspects of life, and especially inspired by women. He was brilliant that way, the height of cool.”
International event designer Dick Walsh described Lévesque as “the fashion soul” of Montreal. “The authenticity of his work was unbelievable. He was so confident, he never compromised, which is so rare now.”
His last design collection was presented two years ago. “He had a very identifiable style which was distinguished by his use of colour, his patchworks, and by his attention to detail,” said Denis Desro, Elle magazine’s style editor. “His creations were defined by his own avant-garde personal sense of style. He relied on his instincts, All his life he was able to create without being a slave to the whims of a manufacturer, or being beholden to the dictates of the clothing industry. He refused to compromise and followed his own instincts. For that reason alone, I think, his style will endure.”
Lévesque leaves his son, Félix, and an extended family.
Special to The Globe and Mail

Montreal Gazette>Blogs >Life>The Constant Shopper The Constant Shopper RSS Feed
Mourning Georges Levesque
August 24, 2011. 6:36 pm • Section: The Constant Shopper



The Montreal fashion community was in shock Wednesday, mourning the death of designer Georges Lévesque.
Lévesque, known for his eclectic and uncompromising style, died Tuesday at age 59, a month short of his 60th birthday.
He was found at his computer, apparently having been at work creating costumes for Cavalia. The cause of death appeared to be a heart attack, said friend and colleague Barbara Daubin, who worked at Scandale, the landmark St. Laurent Blvd. boutique owned by him and his ex-wife Marie-Josée Gagnon.
“Montreal has a big hole in it right now,’’ Daubin said. “He was an artist who did not follow trends. He used fabric as his medium to express his artistic side.”
Lévesque first went into business in the 1970s, opening the shop Pur Hazard on St. Denis St. In 1981, Scandale opened, catering to artists, bohemians, students and vedettes like Diane Dufresne and Carole Laure. Lévesque also worked in theatre costume, creating costumes for Cavalia, Don Juan and Sheherazade with Michèle Hamel.
Montreal fashion designers and editors expressed shock, sadness and admiration.
“He was the Christian Lacroix of Quebec,’’ said designer Denis Gagnon, recalling how when he arrived in Montreal in 1982 and saw Lévesque’s work in the windows of Scandale, he told himself: “I want to be a designer like that.”
“He was one of our great créateurs,’’ said Denis Desro, fashion editor in chief of Elle Québec and Elle Canada. “He was Jean Paul Gaultier before Jean Paul Gaultier.’’
Desro said Lévesque was in the avant-garde, mixing patterns and materials in new ways.
“He was an artist first of all,’’ Desro said, noting that he refused to compromise, never working with manufacturers, even nixing an offer from a Paris backer.
“He will be difficult to replace,’’ Desro said, adding that Gagnon is indeed following in Lévesque’s footsteps in many ways.
Designer Marie Saint Pierre praised Lévesque for his signature style and integrity. “You can recognize a Georges Lévesque dress,’’ she said, adding he was an inspiration for many designers.
“He was very discreet in his career at the end,’’ she said. “As many others stopped (working in fashion), he continued and decided to follow his own path with the store.
“Even not in the spotlight, he kept designing beautiful clothes.”
Dick Walsh, a fashion show producer, noted Lévesque’s extravagant mix of materials and styles – florals and plaids, gypsy and bohemian, chinoiserie and redingotes.
“I have so much respect for him. I always put him in my shows,’’ Walsh said.
“He was not a show-off. In fashion, you don’t expect discretion.’’
He represented the soul of Montreal, Walsh said.
“It’s a major loss for the city.”

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